"They're not buying the apartment.
They're buying the life inside it."
Every room holds a story.
We find it.
Living Room
280 sq ft
Crown molding and herringbone floors already told a story. We gave buyers a character to inhabit.
Buyers decide in seven seconds. We design for the first three.
Kitchen
110 sq ft
A 110-square-foot kitchen can still smell like Sunday morning. It just needs the right props.
The listing photo is the showing. The showing is the close.
Primary Bedroom
160 sq ft
We staged the corner by the window because that's where buyers stand when they decide.
"A staged apartment doesn't just photograph better.
It negotiates better."
Pre-war co-ops sell on feeling, not footage. We work with the bones of the building — the plaster walls, the deep window sills, the radiator covers that double as surfaces — and fill them with the quiet life buyers want to claim as their own.
The agents who
trust the work.
Hearth walked into a rent-stabilized estate unit that hadn't been touched since 1987 and turned it into the most-requested showing on my list. We were in contract in 9 days.
Margaret Osei-Bonsu
Senior Associate Broker
340 Riverside Drive
Upper West Side
My seller was convinced the apartment would only attract investors. After Hearth staged it, we had three co-op board applications in the first week. The board loved the buyers they found.
Daniel Ferreira
Licensed Real Estate Salesperson
87 Prospect Park West
Park Slope, Brooklyn
I manage estates for families who've held these apartments for decades. Hearth treats each unit with the same care the family did. That matters to my clients — and it shows in the results.
Priya Nair-Goldstein
Estate Executor & Attorney
210 West 89th Street
Upper West Side
The smallest bedroom — 90 square feet — became the listing's hero photo. I've never had an agent tell me a buyer fell in love with the third bedroom before.
Tomás Reyes
Co-op Board-Approved Seller
45 Plaza Street East
Prospect Heights, Brooklyn
Every card above represents a building sold above ask. Every building is in Brooklyn or Manhattan.
Your listing is
already telling a story.
Let's make it the right one.
Hearth works exclusively with pre-war co-ops in Brooklyn and the Upper West Side. We bring furniture, art, ceramics, textiles, and light — and we leave behind an apartment that photographs like a magazine spread and sells like a home.
Consultation + styling of existing furniture. Perfect for occupied apartments.
Full soft staging — textiles, art, ceramics, plants. We bring the life.
Complete vacant staging with furniture. Estate and vacant units only.
Staged in 48 hours.
In contract in 9 days.